Joanne Pok, CRM & Customer Journey Lead, Salesforce
Harsha Pediredla, Webinar Lead, Salesforce
Webinars can be one of the most effective content marketing tactics to drive demand. But creating an impactful webinar involves multiple moving parts and reliance on many different teams. Important elements can fall through the cracks.
In this presentation Jo & Harsha at Salesforce, will detail how they seal those cracks with a rock-solid process. Join them to learn the recipe for creating a killer webinar, including:
• Planning, driving, & delivering: the key steps at each phase
• Managing multiple stakeholders and streamlining webinar operations
• Refining your strategy as your webinar program evolves